Thursday, February 11, 2010

Samsung Gets the Amoled Out

February 9, 2010, 12:07 pm

Personal Computing

Samsung created a whole bunch of fuss at January’s consumer electronics extravaganza with its prototype laptop that displayed stunning OLED images on a clear “see-though” screen. It all seemed a bit sci-fi-ish, but reports are that the Korean brand will bring Amoled (active-matrix organic light-emitting diode) devices to market in the next year.

IceTouch

According to the site PlusPlastic Electronics, as a teaser to the laptop, in the next few months Samsung will offer a portable audio/video player, the IceTouch, that incorporates the technology, much as Sony has dipped a toe into the OLED pool with its $2,500, 11-inch desktop TV and its Walkman X series. OLED screens have also found their way into mobile phones, an advantage in that arena because they consume less battery power.

The 16-gigabyte IceTouch, also on display at C.E.S., has a 2-inch screen. Probable price: more than $300.

Although the laptop screen showed off fabulous color and detail, the sensation is a bit disconcerting, since one sees objects, lights and shadows right through it.

“We have a lab in Korea that is currently working on developing a laptop with partially-transparent screen,” Reid Sullivan of Samsung Electronics America told PlusPlastic. “Soon, I imagine that all Samsung’s audiovisual products will feature this technology. We want to be the first in this market.”

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